BeZero Carbon – Sophie Badoche, Content Marketing Manager

We interviewed Sophie Badoche, Content Marketing Manager at BeZero Carbon on her experience and thoughts on women in tech.

    1. What does your job role involve?

    I work within the Marketing team, focusing on our content marketing initiatives to help advance BeZero’s presence in the market. This involves working closely with the Commercial and Product teams to understand our clients’ needs and the best ways to showcase the BeZero brand through digital marketing, email, events and more!


    1. What made you choose a career in technology?

    I’m driven by companies that leverage tech to empower people and love the speed at which these solutions can scale. Whilst at university, I dabbled in the world of startups and quickly realised the emerging climate tech sector was an industry I wanted to be a part of.


    1. Did you study an IT or technology related subject at GCSE, A-Level or University?

    No but here I am! At university, I studied Language, Culture and Communications and then went on to do a Master’s in International Marketing. While technology was not the central focus of my studies, it consistently played a significant role in the modules I selected.


    1. Did you get any work experience in IT or technology before this role?

    I’ve worked in tech throughout my whole career, my first work experience was at Google and I then went on to work for multiple B2C/B2B startups working on their go-to-market strategies.


    1. Do you think there is a lack of females in the IT and tech sector?

    Yes, although I think it’s important to highlight all the initiatives empowering women within this sector. Whether through online communities, apps, networking and other means, giving a platform for women’s voices to be heard is crucial to shift this into a positive change and achieve a fair representation.


    1. Do you find there is a stereotype that a career in IT or technology is just for men?

    I’m optimistic that as awareness grows among people, especially with younger professionals entering the workforce, we’ll see a positive shift in mindsets and preconceived stereotypes.


    1. What would entice women to study technology related courses?

    Technology in itself can be so broad, across sectors and fields of expertise, that’s the beauty of it. I think talking about all the potential avenues, whether creative or analytical, can genuinely peak the interest of women with varying skills and ways of thinking.


    1. Are there barriers when it comes to women getting into tech?

    The lack of clear career growth opportunities can be a major barrier for women entering the tech industry, especially when there is an unequal representation of women at top leadership levels.


    1. How could we encourage more women to start a career in tech?

    I strongly believe that having women in senior leadership positions within tech companies is crucial for reshaping the narrative. Not only does this representation provide women with relatable role models, but it also has the potential to transform company cultures and systems. By accommodating flexible work arrangements, companies can empower women to thrive in their careers.


    1. What advice would you give to young women at the start of their career?

    Don’t underestimate what you can bring to a company and know your worth. It’s a two way process, make sure the company is a good fit with your values too!