Form3 – Pauline Decuypere, Business Analyst

We interviewed Pauline Decuypere, Business Analyst at Form3 on her experience and thoughts about women in tech.


  1. What does your job role involve?

As a Business Analyst at Form3 I’m involved in a wide range of projects surrounding product development and strategies. I work closely with our Product Managers, as well as with the Engineering, Operations and Sales teams.

  1. What made you choose a career in technology?

Technology changes our everyday lives at a high speed and I think this is very fascinating. I always wanted to be part of a company where I can contribute to the opportunities tech enables.

  1. Did you study an IT or technology related subject at A-Level or University?

Over the years I’ve had a few tech and IT related courses, but it was never the main topic of my university degrees. I studied Business Engineering, this an applied economics degree with a strong focus on maths and science. Later on I specialised in digital marketing which was a real eye opener in terms of the possibilities of tech.

  1. Did you get any work experience in IT or technology before this role?

Yes, I worked at two tech giants before joining Form3: Google and Apple.

  1. Do you think there is a lack of females in the IT and tech sector?

Absolutely. If you look at the latest stats, only less than a fifth of people working in tech in the UK are women so we have a long way to go.

  1. Do you find there is a stereotype that a career in IT or technology is just for men?

The tech and IT industries have always been seen as male dominated industries and, even though it’s improving, it’s unfortunately still the case. That said, there are some very inspiring women out there with impressive careers in tech so I hope we’re moving away from the stereotype.

  1. What would entice women to study technology related courses?

Tech should be introduced in people’s lives starting at a very young age. If tech related courses and topics are included in the curriculum at schools early on, a future in tech will be a natural consideration for everyone, including women.

  1. Are there barriers when it comes to women getting into tech?

Similar to the industry itself, tech related studies have been dominated by men. This obviously creates mental barriers for women to get into tech. We need to ‘reprogram’ society, I think it’s important to educate children as well as parents to break gender specific patterns and beliefs.

  1. How could we encourage more women to start a career in tech?

We need to share more stories about women in tech and highlight their successes and challenges. This will increase awareness of the different types of career paths and will help to beat the idea that computers and coding are just for men.

  1. What advice would you give young women today at the start of their career?

Find people you admire and try to really understand what it is they do that inspires you. If you break things down in digestible chunks, like specific career moves, personality traits or skills, it will help you to identify areas you want to focus on. Also, surround yourself with people who challenge you in a positive way, get out of your comfort zone and grab any challenge coming your way with a big smile!